Trends 2020 according to Pinterest

Non-binary

Pinterest called one of the trends for 2020 "Beyond duality" and focuses on gender neutrality. Products that are neither "women's" nor "men's" will be very popular, especially among Generation Z, i.e. people born after 1995. The trend will certainly be noticeable in fashion, but also in the increase in sales of unisex cosmetics.

Another trend is "less-waste" (reducing the amount of waste produced to a minimum) and people's awareness when shopping. Consumers declare that they will be more reserved when purchasing new things. They will buy less, but more wisely, and choose products from brands that care about sustainable development. According to a Nielsen study, most consumers believe that producers must do something to improve the environment because they have contributed to its devastation.

Searching for balance

Wellness takes on a new meaning this year. It is no longer associated only with a few-day trip to the SPA, but with looking for something that relaxes us in everyday life, e.g. a walk with a dog or a hot bath. The trend also includes detoxing from social media and its illusion of a perfect world. Sea moss and cucumber juice are increasingly recommended for cleansing, which may bode well for them in cosmetics. It is worth paying attention to the emotional impact of cosmetics, appealing to the sense of relaxation and rest - the so-called mindful beauty.

Home hub

Home is no longer just a place to relax, but also a place of work or a gym. This year it may also be a production site. From growing herbs yourself on the windowsill to creating your own cosmetics. The increased interest in DIY cosmetics may result in a flood of ready-made cosmetics on the market
sets, applications and other facilities supporting the process of creating homemade cosmetics.

World inspirations

The trend inspired by Asian cosmetics is still doing well in Poland, and K-Beauty has left a strong mark all over the world. According to Pinterest, the hottest foreign influences include Spanish bathrooms, Indian-style living rooms, French antiques, Japanese baths, Australian plants, Filipino desserts and Arabic sweets. When it comes to cosmetics, we will definitely balance
between what is local and exotic.

Cosmically 

The increased interest in space tourism, which may become a reality this year, translates into makeup trends. Metallic eye shadows, black, purple or blue-gray lipsticks, slightly futurological atmosphere - make-up in the 2020 edition strongly influenced by Space Odyssey.

Responsible travel

A new word is entering the dictionary: "staycations" - holidays when you don't go anywhere. The reason for this is not a financial factor, but an environmental one. For the sake of the planet, we limit traveling, and if we have to, we choose the most economical form of transport - train, we go to eco-friendly cities and do not take things that may become waste. In the cosmetics industry, this may translate into the development of biodegradable packaging for mini travel cosmetics. The world is beginning to appreciate agritourism, which has been doing well in Poland for a long time.

The 90's.

A trend that is visible in fashion and design, especially in the offer for young people. The influences of hip-hop and grunge are visible. In makeup, lip glosses enhanced with glitter and expressive eye contours with liner are back in favor. Following consumers' imagination and finding trends can be quite a challenge. It is definitely worth paying attention to the creation of biodegradable packaging and ecological cosmetics, because conscious consumption is very noticeable and customers try to live in harmony with the environment. A fast lifestyle and constant pressure make mindful beauty a direction to follow.

Source https://newsroom.pinterest.com/en/post/pinterest-100-the-top-trends-to-inspire-and-try-in-2020