Glass cosmetic packaging is becoming more and more popular on the market. In an international study conducted by FEVE, the European Glass Federation, conducted on a sample of 2030 consumers in 5 European countries, as many as 77 percent respondents decided that glass is the best packaging for perfumes, cosmetics and pharmaceutical products. It's no wonder that more beauty industry companies choose them for their products - not only oils or serums applied with pipettes, but also popular products such as shampoos and body products. However, packaging manufacturers, wanting to meet the market needs, experiment and expand the range of solutions by offering new colors, shapes and finishes. In order to find what is most interesting in the maze of these proposals, we have prepared an overview of the most important trends in the world of glass packaging.

Glass packaging is the answer to eco-challenges

The growing ecological awareness of consumers determines the direction in which global markets are heading. The trend towards the increasing use of glass packaging has its source in the possibility of recovering the raw material for reuse. A study conducted by the German Glass Association (BV GLAS) showed that glass bottles can be recycled by 89-97%. Also, 7 out of 10 survey respondents know that glass cosmetics containers can be recycled, and 69 percent identified glass as the most recyclable and ocean-friendly packaging. Because consumers treat them as environmentally safe, they will become more and more popular in various segments, e.g. for packaging dietary supplements, which several companies have already decided to use.

Increased demand for large capacities

150 ml, 200 ml, 250 ml, 300 ml and even 500 ml - these are the capacities that set a new trend in the sizes of glass packaging. Although they are large and heavy, which translates into higher transport costs, this does not discourage cosmetics manufacturers. These - just like target customers - value glass containers for their aesthetic, ecological and quality values. According to 83 percent survey respondents, glass best preserves the properties and smell of products, 69 percent considers them safe, and for 86 percent it is also a guarantee of the premium quality of the cosmetics packed in them.

Glass color as a marketing value

White glass.

White glass packaging is also associated with premium quality. You have to pay more for their unique, stylish appearance than in the case of standard containers, but the price does not reduce their popularity and they are becoming more and more popular.

Brown glass.

The greatest success among glass packaging has long been achieved by those in brown color, typical of pharmacy cosmetics. By being associated with medicinal preparations, they inspire confidence in the product, and due to their ability to absorb UV rays, they provide optimal protection for light-sensitive formulas. For this reason, brown glass dominates among organic cosmetics packaging.

Green glass.

Green glass has gained popularity on the wave of eco-trends. Although green packaging is not more ecological than other packaging made of glass, the color itself has positive associations - with plants, nature, ecology, which in the era of special concern for the environment means additional marketing value for the product.

Matte finish

Regardless of the color chosen, the packaging should be finished with a special matte coating that will add class to each product.

Original shape with "tapered arms"

Glass containers that do not have the typical round shape, but narrow towards the top, are an original solution popular among those who are looking for original ideas for packaging their products. Modern and elegant, tapered jars and bottles are available in many different sizes and colors.